Enter social media - the one-stop platform of unrealistic expectations of one's own body and self-image. We would be lying if we said that we didn't religiously keep a tab on the perfect life, body and soul of of the it-girl-of-the-hour or the sought-after jock from school. But it's not just the internet that's to blame. The media, the fashion and film industry, the society - each of them are equally accountable for our struggling to fit into the constricted boundaries of current-day beauty standards. But a new-found promise of a better tomorrow, a tomorrow where we are not scorned for the colour of our skin, the size of our jeans, the wrinkles on our neck or our choice of partner, is what gets us through.

The Flawsome campaign urges you to not think of your flaws as setbacks, but as unique marks that set you apart from the rest. They are what keeps us grounded and, in a wonderful way, make us all the more beautiful.